Marketing
Attach the record to campaign reporting. The promotion ran in 38 of 40 locations, these two were down on these days, and here are the frames.
Digital signage proof of play, with screenshots
Sending content to a screen is the easy half. Knowing it arrived, stayed and was visible is the half that decides whether the money you spent on the campaign did anything.
A status dot is not evidence
Most panels tell you a device checked in. That is a statement about the network, not about the wall. A screen can be online and showing a black rectangle, a frozen frame, a system dialog or last quarter's campaign, and the dot stays green through all of it.
The gap shows up as a familiar sentence in a meeting: we think it is up in most locations.
What the record contains
- Every item a screen rendered, with the time it started and how long it stayed
- The playlist and schedule it came from, so a gap can be traced to a rule
- A periodic screenshot from the device, which is a picture of the actual output
- Resolution and orientation as the screen reported them, not as they were set
- Connection state, including the periods the player spent offline and played from storage
- The person who published the content and the time they published it
Reading the report
| Column | What it tells you |
|---|---|
| Screen and location | Which wall, in which venue, in which region |
| Item | The picture, video or page that was drawn |
| Started and duration | When it appeared and how long it held the screen |
| Source | The playlist, daypart or campaign that placed it there |
| Screenshot | The frame as the device drew it, at the time shown |
| State | Online, playing from storage, or not reporting |
Filter by screen, group, location, campaign or date range, then export to CSV. The export is what makes this usable outside the panel: a campaign report, a supplier report, an invoice for a promotion a brand paid to place in your stores.
Alerts before a customer notices
A screen that stops reporting, freezes on one frame or wakes up at the wrong resolution raises an email alert with the location, the screen name and the last frame it sent. The alert goes to the people who can actually fix it, which is usually the venue and the regional manager, not a central inbox nobody reads.
Who uses this and for what
Operations
Find the dead screen the same day. A screen that has been black since Friday is a Friday problem, not a next site visit problem.
Finance and procurement
Evidence that the spend landed. If a brand paid for placement in your venues, this is the report that justifies the invoice.
IT
See which devices drop, how often and where, so the fix goes to the site with the bad connection rather than to every site.
Know what is on the wall
Proof of play is included from the Professional plan at 29 USD per screen monthly. Pair one screen today and read its record tomorrow morning.