Displayer

Digital signage platforms for networks that need evidence

A platform is more than a media player with a login. It is the content library, the schedule, the delivery, the permissions and the record of what happened, all governed in one place.

The seven parts of the platform

Screens

Every screen is a row with a name, a location, a group, an orientation and a resolution. Pairing takes one URL and six digits, on any browser, Android, Chrome or Windows device.

Playlists

Ordered items with a duration each: image, video, web page, menu board, notice, ticker. Reorder by dragging, and the change reaches the wall on the next check in.

Schedules

A weekly grid for the normal week, dayparts for the trading day, and dated campaigns that sit on top for the weeks they run. A screen without a scheduled item falls back to its default playlist rather than going black.

Templates

Layout zones for main content, sidebar, ticker and clock, holding your type and your colours. A template is made once and reused by every location, so a network stays on brand without a designer in every store.

Groups and locations

Tag a screen by region, brand or venue, then schedule against the tag. One action reaches every screen carrying it, which is the difference between running 4 screens and running 400.

Proof of play

Each player reports what it rendered and when, and returns a periodic screenshot. The record is exportable, which makes it usable in campaign reporting. See proof of play.

Roles and approvals

Viewer, editor, approver and admin, scoped by location. A group can require approval before published content reaches it, so a mistake stops at one screen.

What this platform does that a media player with a login does not

  • It answers the question a manager actually asks, which is whether the screen is right now
  • It survives a bad connection, because the player keeps its schedule and media on the device
  • It scales by tag, not by clicking through a list of screens one at a time
  • It limits who can publish where, before a wrong price reaches every store
  • It exports, so the evidence can leave the platform and land in a report

Fits what you already run

  • API and webhooks on the Network plan, so screens and content follow your own systems
  • Web page items, which means an existing dashboard or menu system can be shown as it is
  • Single sign-on with SAML, so access follows your directory
  • CSV export of play records for reporting tools
  • Data residency, so the region your media sits in is a choice, not a surprise

Try the platform rendering a screen

The screen builder on this page runs a real playlist loop in your browser: items advance on their own durations, the ticker scrolls, the clock is live, and the schedule strip shows the same playlist on a weekly grid.

Venue

Orientation

Layout

Put this on a screen
Weekly schedule
  • Venue: restaurant, retail store, clinic, gym, office, school, plant floor, church, senior living or real estate office
  • Orientation: landscape 16:9 or portrait 9:16
  • Layout: full bleed, main plus sidebar, or a menu board in three columns
  • Content: your business name and three short lines, prefilled for the venue you picked

The schedule strip underneath shows the same playlist placed on a weekly grid, which is exactly what the schedule view does inside the product.

Run a few screens on it this week

Pair your first screens, schedule one playlist, and read the play record in the morning. That is enough to judge a platform.