Cloud based digital signage software keeps the content library, the schedules and the management panel on hosted servers, so every screen in every location is run from a browser and nothing sits on your premises except the screen. Displayer is a cloud digital signage platform that pairs the displays you already own with a six digit code, plays offline when the connection drops, and costs from 19 USD per active screen per month. There is no signage server in a back office, no VPN to reach a store, and nobody patching anything on a Sunday.
The screen builder below is the same player a paired screen runs. Pick a layout and an orientation, type three lines, and watch the loop play with its live clock. Once a display opens the Displayer URL, this is what it shows, managed from the cloud panel.
The schedule strip underneath shows the same playlist placed on a weekly grid, which is exactly what the schedule view does inside the product.
Your screens, your devices, your content, your data, and the right to export all of it. Cloud is a choice about who runs the plumbing, not about who owns the water.
A network across more than one address is where self hosting starts to hurt. Every extra location adds a device that has to reach your server, a firewall rule, a certificate and a person who knows about it. Cloud keeps the count of things you maintain flat while the count of screens grows.
A single room with one screen and an in house sysadmin can reasonably run open source. If that describes you, that is a fine answer, and this page will not pretend otherwise. The moment there is a second address, the calculation changes.
The older model, still sold by Samsung MagicINFO and several open source projects, is a signage server you host: a Windows or Linux machine in a server room holding the media and pushing schedules to players. The cloud model moves that server to the vendor. The difference shows up in the bill and in who gets the phone call. MagicINFO on-premises reaches end of sale at the end of 2026, and the routes off it are priced on our Samsung MagicINFO alternative page.
| Cloud digital signage platform | On-premises signage server | |
|---|---|---|
| Server | Hosted by the vendor | Yours to buy, host, patch and back up |
| Reaching remote sites | Players call out over HTTPS | VPN or open ports to every location |
| Upfront cost | None beyond screens and players | Server hardware, OS licence, implementation |
| Ongoing cost | Per screen subscription | Maintenance, IT time, eventual server replacement |
| Adding a location | Pair a screen with a code | Network change, firewall rule, certificate |
| Offline behavior | Plays from local cache | Depends on the product |
On-premises still wins in one case: a large single-brand estate with a server and IT staff already in place, kept for five years or more, where a perpetual licence beats a subscription. The Samsung MagicINFO pricing guide works through that arithmetic honestly, including the server bill most quotes leave out. For a network across several addresses without a signage server today, cloud is cheaper and simpler.
The screen keeps playing. The player holds its schedule and its media locally, so an outage at our end, or at your store's end, does not blank a wall. When the connection returns, the player applies changes and uploads the play records it collected in the meantime.
That is the shape of the reliability question worth asking any vendor: not whether the platform can go down, but what the wall shows while it is.
The security page goes through all of this properly.
Billed per active screen, with hosting, storage, updates and every team member included. There is no setup fee and no server line.
| Plan | Per screen monthly | Per screen yearly | What it adds |
|---|---|---|---|
| Essential | 19 USD | 9 USD | Playlists, weekly schedules, templates, email alerts |
| Professional | 29 USD | 14 USD | Groups and locations, dated campaigns, roles, approvals, screenshot proof of play |
| Network | 49 USD | 24 USD | Single sign-on, audit log, data residency, SLA, API |
Twenty screens across five locations on Professional yearly is 3,360 USD a year, with nothing to host. The pricing page lists every feature per plan.
It is signage software where the content library, schedules and management panel run on the vendor's hosted servers. You manage every screen from a browser, players fetch their content over the internet and cache it, and there is no server of yours to install or maintain.
No. The server is hosted by the vendor, so you need only the screens and a player on each one, which can be the screen's own browser, a small Android or Chrome device, or a Windows PC in kiosk mode. There is no hardware in a back office and no VPN.
The vendor does. On a cloud platform the digital signage cloud server that holds your media, schedules and play records is hosted, patched, backed up and scaled by the vendor, and the price per screen covers it. Displayer runs its own hosting, with a choice of data region on the Network plan, so you never size, license or replace a signage server.
The screen keeps playing. The player stores its schedule and media locally, so an outage at the vendor or at your location does not blank the display. When the connection returns, it applies any changes and uploads the play records collected while it was offline.
It can be more secure than a self-hosted server, because players only call out over HTTPS and no inbound port opens on any site network. Check for role based access, single sign-on, an audit log and data residency; Displayer has all four, with the last three on the Network plan.
Most cloud signage platforms charge 8 to 45 USD per screen per month. Displayer is 19 USD monthly or 9 USD yearly on Essential, and 29 or 14 USD on Professional, which adds screenshot proof of play. Hosting, storage and updates are included in the rate.
Yes. Any screen with a browser pairs by opening a URL and entering a six digit code. Older TVs take a small Android or Chrome device or a Windows mini PC behind them. Nothing has to be bought from us.
Three screens, one playlist, one week of play records. That is the whole evaluation, and it does not need a server.